Facts About The Importance of Color

• Studies show that the color(s) associated with a product or service influences up to 80% of consumer purchasing decisions.

• A look at the top 100 U.S. based brands shows the following use of colors in the visual representation of their brand.
  • 33% Blue
  • 29% Red
  • 28% Black/Gray
  • 13% Yellow

• Color by industry
  • Blue – Airline, Energy, Ag
  • Red – Automotive, Food, Technology
  • Black – Clothing, Automotive, Technology
  • Yellow – Energy, Food, Housing

• Color sends a message
  • Blue – Dependable, secure
  • Red – Aggressive, attention-getting
  • Black – Prestige, value
  • Yellow – Creativity, motivation

The decision about how your brand is displayed should include careful consideration of how color plays a role in the message that you’re sending.