Facts About The Importance of Color

  • Studies show that the color(s) associated with a product or service influences up to 80% of consumer purchasing decisions.

 

  • A look at the top 100 U.S. based brands shows the following use of colors in the visual representation of their brand.
    • 33% Blue
    • 29% Red
    • 28% Black/Gray
    • 13% Yellow

 

  • Color by industry
    • Blue – Airline, Energy, Ag
    • Red – Automotive, Food, Technology
    • Black – Clothing, Automotive, Technology
    • Yellow – Energy, Food, Housing

 

  • Color sends a message
    • Blue – Dependable, secure
    • Red – Aggressive, attention-getting
    • Black – Prestige, value
    • Yellow – Creativity, motivation

 

The decision about how your brand is displayed should include careful consideration of how color plays a role in the message that you’re sending.

Categories: Uncategorized